has created this Privacy Policy in order to
demonstrate our firm commitment to guest privacy. Eternal Beauty manages the
collection, use and disclosure of personal information in accordance with Alberta’s
Personal Information Protection Act (“PIPA”) and all applicable privacy laws. The
purpose of this policy is to outline the practices EB follows in protecting and managing
personal information.
Eternal Beauty has appointed a Privacy Officer who is responsible for ensuring compliance with the
requirements of PIPA and all applicable privacy laws. Should you have any questions
regarding this Privacy Policy or concerns with respect to EB’s compliance with PIPA
and applicable privacy laws, you may contact our Privacy Officer, at Eternal Beauty
Institute:  7325 – 12 street SE Calgary AB T2H2S6
Identifying Purpose of Collection
Eternal Beauty only collects personal information that is necessary for operating its business and for
providing services to its guests, including personal information needed:
• To assess whether treatments are suitable and the use of our facilities are
appropriate for your current health condition;
• To identify any factors suggesting that you should not undertake

• To identify any cardiovascular or respiratory health issues you may have prior to
using our facilities;
• To identify whether you have any head or neck injuries that would increase your
risk of injury during treatment;
• To identify whether you have any infectious diseases which may adversely affect
our team members or other guests;
• To identify situations where the use of certain medications may potentially cause
adverse effects in combination with specific treatments;
• To ensure that you are aware of the risks involved with the use of the facilities;
• To assist our team members in assisting you should an injury occur;
• To contact your personal physician should it become necessary to do so in order
to protect your health and the health of other guests;
 To ascertain whether or not you are pregnant, as some treatments may have
adverse effects on your unborn child;
• To provide to qualified medical personnel in the case of an emergency;
• To ensure we understand needs and preferences of guests; managing and
developing business and operations.
Eternal Beauty does not disclose your personal information to any third party to enable them to
market their products and services to you. Your written consent will be required to
release any personal information, save and except where it is necessary to seek,
arrange for or provide immediate medical attention.
While we do collect and use your personal information for the above purposes, we are
not responsible for ensuring you maintain a requisite level of health to use the facilities
or undertake any particular activity or treatment, nor do we provide medical advice or
diagnosis. All users of Eternal Beauty treatments and experiences do so at their own risk and
should consult their physician before undertaking any particular activity or changing the
level of physical activity.
Eternal Beauty will limit the collection of your personal information to the purposes expressly set out
above. In addition, Eternal Beauty may use your personal information for purposes of compiling
statistical data on usage of facilities and health issues experienced by guests so that we
may better tailor our treatments and facilities to the needs of our guests. If this
information is used for statistical purposes it will be done so in a way that the aggregate
data contains no references to individual guests.
When you complete the Health History Form, the fact of your doing so gives EB your
express consent to use the information you provide for the purposes set out in the
section of this Privacy Policy on Identifying Purpose of Collection. You may withdraw
your consent at any time simply by indicating in writing and delivering to Eternal Beauty
your intention to withdraw consent. Please be advised however, if you withdraw your
consent for us to use your personal information, we may be forced to deny certain
treatments to you in the future where to offer such treatments without accurate personal information with respect to your health would present a potential health or safety risk to
yourself, our team members or other guests.
Limiting Use, Disclosure and Retention
Personal information shall not be used or disclosed for any purposes other than those
for which it is collected, save and except with the written consent of the Guest, for the
purposes set out in this Privacy Policy, for the purposes of providing emergency medical
treatment, or as required by law. For example, we may be required by law to provide
certain information if a court issues a subpoena or summons or where there is an
investigation by a regulatory body.
Personal information shall be retained only as long as necessary for the fulfillment of the
purposes set out above, or as required by law.
You will have the opportunity to update your Health History Form before treatments are
rendered. It is your responsibility to ensure that your Health Information is up-to-date
and complete. As we may use this information to assess whether it would appear that
you are medically fit to obtain certain treatments, it is important that you regularly
update your Health Information. We request that you immediately inform us of any
change in your physical or mental condition or copy of medications or drugs you are
taking prior to obtaining any treatments or using the facilities.
Eternal Beauty takes all reasonable precautions to ensure that your personal information is kept
safe from loss, unauthorized access, modification or disclosure. Among the steps taken
to protect your information are:
• premises security;
• restricted file access to personal information; and
• technological safeguards such as security software and firewalls to prevent
‘hacking’ or unauthorized computer access.
Openness/Individual Access
With certain limited exceptions, you have a right to access your personal information at
any time. You may access your personal information by contacting The Spa Director of
EB during normal business hours.
Challenging Compliance
If you have any questions or concerns about our Privacy Policy, you may address your
concerns to our Privacy Officer (see above under the heading “Accountability”). If you
are not satisfied with our response, you may contact the Office of the Information and
Privacy Commissioner of Alberta.
Changes to Our Privacy Policy

Eternal Beauty reserves the right to modify this Privacy Policy at any time, so please review it
frequently. If we make material changes to this policy we will attempt to notify you by
placing the information on our website, at our Front Desk and other places we deem
appropriate so that you are aware of what information we collect, how we use it, and
under what circumstances, if any, we disclose it.